The Brand Tissot, with its signature ‘Innovators by Tradition’, has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. The company has always had its home in the Swiss watchmaking town of Le Locle in the Jura Mountains but now also has a presence in 160 countries.
The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible. As official timekeeper and partner of FIBA, AFL, MotoGP™, FIM Superbike and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards. HISTORY Tissot has designed dual-time-zone pocket watches since being founded in 1853. An innovative spirit and a profound respect for watchmaking tradition has led Tissot to where it today.
Tissot is now a global brand with a presence in over 160 countries. In 1853 already, Charles-Emile Tissot travels the world and in 1858, he sells savonnette pocket watches for the Czar of the Russian Empire and his officers. To keep pace with the brand’s growth, the ébauche workshops were reorganised and the fabrique became a manufacture. Following the Great Depression in 1930, Charles and Paul Tissot signed a sales and manufacturing agreement with the Brandt brothers, founders of Omega in Bienne: Tissot and Omega then formed the Société Suisse pour l’Industrie Horlogère (SSIH) holding. That same year, Tissot designed the first anti-magnetic watch. In 1971, a revolutionary new product was born: the Tissot IDEA known as Astrolon. It was the first watch with a plastic mechanical movement and case.
This model will later inspire what is now known as the Swatch watch, a decade later. In 1983, a new merger occurred between the SSIH and ASUAG groups; Nicolas G. Hayek subsequently took the new entity under his responsibility and created the Société de Microélectronique et d’Horlogerie (SMH), renamed the Swatch Group in 1998. Under the leadership of N. G. Hayek, Tissot created some very innovative models: The Tissot RockWatch in 1985 The Tissot Two Timer in 1986 The Tissot Pearl Watch in 1987 The Tissot Wood Watch in 1988 In 1996, Francois Thiébaud was appointed head of Tissot and initiated the creation of two flagship lines: the Tissot T-Collection, designed by a woman for women in 1998, a collection with many different editions that also later included men’s models, all graced with the “T” of the Tissot brand logo; and the first touch-screen technology watch, the Tissot T-Touch, in 1999. This technology allowed the wearer to enjoy real instrumental information, such as that from a compass, altimeter, barometer, and more.
Touch-screen technology in a watch – a decade before it appeared in other fields, like telephones – was developed by Tissot in models, including the Tissot Sailing-Touch, Tissot Sea-Touch, and Tissot T-Touch Expert, providing their users (divers, navigators, mountaineers) with top-quality instrumental functions, all user-friendly, simply requiring a finger-stroke across the glass. At Baselworld 2013, to commemorate its 160th anniversary, Tissot is presenting the Tissot Heritage Navigator watch, which keeps track of time in 24 different cities around the world and is inspired by the famous Navigator model created for the brand’s 100th anniversary in 1953.
Tissot has continued its ceaseless expansion on five continents for nearly two decades. Today, the brand is distributed in more than 160 countries through more than 14,000 points of sale and nearly 200 monobrand stores. Tissot offers an extensive selection of watches to meet diverse functional needs and tastes, all while meeting strict quality criteria. Such excellence and precision was even recognised in Tissot’s winning first prize in the 2011 Concours International de Chronométrie in the “Entreprise – Classique” category.